The Journal

Science, Health, Beauty, Skin


NEXT CHPTR SKIN™ is part of NEXT CHPTR CHATS™, a bi-weekly podcast for women. Tune in to be inspired. Our Journal will reflect our discussions as well as science based articles all to help you age beautifully. Sign up today!

An aging woman's face split in half. Right side regenerated and youthful, left side untreated
active ingredient penetration

Why Your Skincare Isn’t Working – And the Science That Finally Fixes It

  • By Pat Browne
  • Jun 26, 2025

Why Your Skincare Isn’t Working – And the Science That Finally Fixes It Skin has one major job – keep everything out. It’s a barrier. That means most skincare never makes it past the surface. In this article, we expose the truth about poor absorption, explain why mature skin needs more than marketing claims, and introduce Smart GPS®: INNOAESTHETICS’ breakthrough technology that ensures active ingredients are able to actually reach the cells where they can do their work. Backed by clinical science, it’s changing the game for hydration, firmness, and results you can see. Aging skin deserves more than promises – it deserves performance. 👉 Read the full article to learn how Smart GPS® helps skincare go deeper — and do more.

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