Skincare for women over 50 is shifting from glossy jars to science-backed results. Today’s innovations focus on cellular health, regenerative ingredients, and streamlined routines that respect mature skin’s needs. INNOAESTHETICS leads this movement with buffered retinol, epigenetic actives, and clinically proven formulas designed for resilience, radiance, and long-term vitality.
Read MoreRetinol remains the gold standard in skin renewal, proven to smooth wrinkles, refine texture, fade pigmentation, and treat acne. But mature, thinner skin often struggles with irritation. INNOAESTHETICS solves this with Age Rescue 24H Cream’s buffered retinol system and Age Perfection Serum’s epigenetic blend—working together to deliver powerful, science-backed results without the usual side effects. Start slow, stay consistent, and let your skin adapt for lasting radiance.
Read MorePhotoaging: Why Sun Exposure Speeds Up Skin AgingMost of the visible signs of aging – wrinkles, sagging, uneven tone – aren’t just the result of time, but of sun exposure. Up to 90% of skin aging is linked to UV rays, which trigger oxidative stress, break down collagen and elastin, and accelerate the appearance of deep lines, spots, and rough texture. While natural (intrinsic) aging is inevitable, photoaging can be prevented. Daily sunscreen, sun protection, and antioxidant-rich skincare – like INNO-EPIGEN® Urban Day Cream and INNO-EPIGEN® Antiox Serum – are your best defence to keep skin firm, radiant, and resilient.
Read More